Crafting Richer Messages: Moral Foundations Theory and Communication Strategies for Public Health
Law & Policy InsightsPublic Health Advocacy and MessagingBecoming Better MessengersEffective messaging of public health issues and solutions is essential to public health practice and especially to developing public health laws and policies in a polarized political environment. A number of strategies presented in the workshop were grounded in Moral Foundations Theory, which offers insights into moral psychology and decision-making that are helpful for understanding how value judgments are made.